All Things Mk5 > APR Zone
APR stage 2+ v3.0
djhorace:
--- Quote from: Keith@APR on February 05, 2012, 02:09:10 pm ---
The unfortunate fact of the matter though, is that if me being here just results in more people from the UK buying from other countries, we will have to pull out of the market as we won't be able to sustain the costs of the operation. However, I'm not terribly worried about it because most people will buy from us due to our levels of service and most importantly because they want to have a warranty.
--- End quote ---
Pretty confident words.
I am sure most people will think differently with their wallets though considering an APR intercooler of similar dimensions and characteristics to a THS intercooler is £400 or 66.6% more expensive. Enjoy your short stay in the UK :signLOL:
djhorace:
--- Quote from: Keith@APR on February 10, 2012, 12:42:00 pm ---Imagine this, you are a small business in a local town. You sell and promote the APR brand. You go to local shows, develop local marketing, provide great customer service, etc. One day a client that has been to see you often and you've given great service to, even fixed small things on their engine FOC like a rotting vacuum line or whatnot, shows up with APR products for install that were purchased some place else. You install the product but APR made a mistake and something doesn't fit as it should. What should you do? Spend your time and money working with APR to correct the issue or charge the client for the work you did and send him on his way without his APR product installed?
Look at it on APR's end. If the APR dealer calls APR for support and APR says, on this particular car you need an extra part that the client didn't order, we thought you knew that. The dealer then says, yeah, but he didn't buy it from me. Then comes and tells you you didn't buy the extra part and you need to spend more money. You are going to be upset and APR is more than likely just going to give you the extra part. This costs APR money and the dealer his time and money who is more than likely going to install the extra part FOC.
We have experts in local markets because they are experts. Expertise deserves compensation.
--- End quote ---
Welcome to the industry I work for - we have customers buying from all over the world, and when they move their equipment from location A to B, we don't disown them - support and warranty is essential everywhere. The customer shouldn't have to pay for a silly pricing policy - it should be down to APR to make sure their products are just as affordable in one place as it is in another to avoid such a situatuion. Any internal politics or justification really amopunts to irrelevance in the eye of a customer when the price for a product is massively more expensive than a) others b) it needs to be.
[/£0.02]
Keith@APR:
--- Quote from: djhorace on March 07, 2012, 01:32:24 pm ---
--- Quote from: Keith@APR on February 05, 2012, 02:09:10 pm ---
The unfortunate fact of the matter though, is that if me being here just results in more people from the UK buying from other countries, we will have to pull out of the market as we won't be able to sustain the costs of the operation. However, I'm not terribly worried about it because most people will buy from us due to our levels of service and most importantly because they want to have a warranty.
--- End quote ---
Pretty confident words.
I am sure most people will think differently with their wallets though considering an APR intercooler of similar dimensions and characteristics to a THS intercooler is £400 or 66.6% more expensive. Enjoy your short stay in the UK :signLOL:
--- End quote ---
lol Thanks!
If people are looking simply for the lowest price possible, APR is not the brand they should be looking at anyways. Its a similar situation for Apple and other American companies over here. The 27" Cinema Display is 400GBP more expensive here that it is in the States.
djhorace:
So what you are saying there is that with APR, you are paying for the name?
Tests prove the THS to be at least as good as the APR :laugh:
Keith@APR:
--- Quote from: djhorace on March 07, 2012, 01:45:27 pm ---
--- Quote from: Keith@APR on February 10, 2012, 12:42:00 pm ---Imagine this, you are a small business in a local town. You sell and promote the APR brand. You go to local shows, develop local marketing, provide great customer service, etc. One day a client that has been to see you often and you've given great service to, even fixed small things on their engine FOC like a rotting vacuum line or whatnot, shows up with APR products for install that were purchased some place else. You install the product but APR made a mistake and something doesn't fit as it should. What should you do? Spend your time and money working with APR to correct the issue or charge the client for the work you did and send him on his way without his APR product installed?
Look at it on APR's end. If the APR dealer calls APR for support and APR says, on this particular car you need an extra part that the client didn't order, we thought you knew that. The dealer then says, yeah, but he didn't buy it from me. Then comes and tells you you didn't buy the extra part and you need to spend more money. You are going to be upset and APR is more than likely just going to give you the extra part. This costs APR money and the dealer his time and money who is more than likely going to install the extra part FOC.
We have experts in local markets because they are experts. Expertise deserves compensation.
--- End quote ---
Welcome to the industry I work for - we have customers buying from all over the world, and when they move their equipment from location A to B, we don't disown them - support and warranty is essential everywhere. The customer shouldn't have to pay for a silly pricing policy - it should be down to APR to make sure their products are just as affordable in one place as it is in another to avoid such a situatuion. Any internal politics or justification really amopunts to irrelevance in the eye of a customer when the price for a product is massively more expensive than a) others b) it needs to be.
[/£0.02]
--- End quote ---
Ah yes, but your place of employment has already added the cost of support into their selling price. If they haven't, it could be the death of them.
For example, look at APR prices in Australia. Our importer there, a completely independent company, has included the price of support in their selling price and its significantly higher than we have in the UK.
Furthermore, companies that innovate and release new products ahead of the competition will also almost always have a higher selling price. Those that are later to market don't often suffer the same R&D burden so therefore they can significantly reduce costs. Plus, you guys should enquire about where these lower cost products are actually produced and reflect upon the company's answer, "Do they really have a foundry at their location to make the ic end tanks?".
Think about it, the USA has lower labor rates, lower costs of materials, a weaker currency and therefore lower selling prices than most of Europe. So how does a European company offer a comparable product for less?
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