MK5 Golf GTI

All Things Mk5 => Mk5 General Area => Topic started by: dmac1969 on September 15, 2010, 03:58:56 pm

Title: GTI - but not Golf?
Post by: dmac1969 on September 15, 2010, 03:58:56 pm: Does anyone know why VW never badged the Mk5 GTI as a Golf on the tailgate? Is this the same for the Mk6 also?
Title: Re: GTI - but not Golf?
Post by: MPS on September 15, 2010, 04:01:42 pm: who's bovvered? :laugh:
Title: Re: GTI - but not Golf?
Post by: stealthwolf on September 15, 2010, 04:16:50 pm: ~~Because everyone knows it's a Golf.... :P~~

EDIT: It's to reduce the embarassment other drivers get when they get outhandled and outpaced by a Golf.
Title: Re: GTI - but not Golf?
Post by: joesgti on September 15, 2010, 04:25:49 pm: because no golf gti has ever had golf on the boot.
Title: Re: GTI - but not Golf?
Post by: RedRobin on September 15, 2010, 04:29:58 pm: Quote from: joesgti on September 15, 2010, 04:25:49 pm

because no golf gti has ever had golf on the boot.

....Exactly :happy2:. Plus it's a 30-year old tradition.

Besides, it's not any old ordinary Golf... It's a GTI :notworthy:
Title: Re: GTI - but not Golf?
Post by: markymark on September 15, 2010, 04:30:40 pm: My old Oak Green GTI did and that was totally standard! :happy2:
(https://www.mk5golfgti.co.uk/forum/proxy.php?request=http%3A%2F%2Fdaz.co%2Fmedia%2Fb246%2Fmarkoakes%2FP5100089.jpg&hash=8669dcdc5ff92379a208439642760ad3aad8603d)
Title: Re: GTI - but not Golf?
Post by: joesgti on September 15, 2010, 04:34:02 pm: :P
Title: Re: GTI - but not Golf?
Post by: markymark on September 15, 2010, 04:34:38 pm: Quote from: joesgti on September 15, 2010, 04:34:02 pm
:P
:love:
Title: Re: GTI - but not Golf?
Post by: RedRobin on September 15, 2010, 04:36:01 pm: @ marky:

Joe and I must be taking the same drugs :P
Title: Re: GTI - but not Golf?
Post by: markymark on September 15, 2010, 04:37:43 pm: Quote from: RedRobin on September 15, 2010, 04:36:01 pm
@ marky:

Joe and I must be taking the same drugs :P
:signLOL:
I think they may have dropped the "Golf" script for the MKIV GTI and ever since! :happy2:
Title: Re: GTI - but not Golf?
Post by: BeezerDiesel on September 15, 2010, 04:42:25 pm: Branding and image. The GTI logo is iconic and VW were making a statement when they launched the mk5 GTI (first decent FWD Golf for 14 years) and using the globally known image to create niche sales using the GTI logo on things other than the car (bit like football teams do, they don't just sell tickets and replica shirts), watches, clothing etc etc.

VW also do this with the Polo GTI
SEAT do a similar thing with the Cupra models
Audi ditto with S models

And yes, they do it on the mk6 GTI too

When the GTI image goes off the boil again they'll probably revert back to having Golf GTI on the back of the GTIs using the Golf's iconic image to prop up niche GTI sales and so the wheel will continually revolve until we're all driving electric powered plastic boxes

I'm sure other marques do similar things too only I wear VAG blinkers so don't care.
Title: Re: GTI - but not Golf?
Post by: RedRobin on September 15, 2010, 05:25:24 pm: Quote from: markymark on September 15, 2010, 04:37:43 pm
Quote from: RedRobin on September 15, 2010, 04:36:01 pm
@ marky:

Joe and I must be taking the same drugs :P

:signLOL:
I think they may have dropped the "Golf" script for the MKIV GTI and ever since! :happy2:

....Yes, young Joe isn't old enough to remember anything before the Mk4 GTI :wink:
Title: Re: GTI - but not Golf?
Post by: dmac1969 on September 15, 2010, 07:15:00 pm: Thanks all , I knew they done it on the earlier cars as Ive been around VWs since the 1970s - marketing reasons sounds like a safe bet.