Saw a friend last night who's running a BRZ now - really rated it, the design behind it sounds interesting.  Came from a Mk6 GTI, he's said its close to a Lotus Elise type feel but in a more everyday car - he's has a few Elise's, latest S4, Z4M, 130M so IMO a he's got some experience to compare it too.
Engine sounds sweet, although more power wouldn't go a miss.  Sounds there are some tuning options on the horizon though.  Subaru seem to be limiting their supply where as Toyota not so much. 
I was quite impressed, be interesting to see what the Subaru STI version and Toyota TRD actually do bring

VS
